Yay! Round of applause for Snapchat! They have added a brand new way of getting discovered on the platform. Snapchat Maps! In this video I discuss how to use Snapchat Maps. A quick walk through of the maps function and then I go over some ideas on how to use Snapchat maps for your business and integrate them into your marketing strategy.
One of the BIG takeaways from this tutorial and discussion is Snapchat branding. It’s very important that you use the custom sticker function to brand your snaps. At this time even if you get discovered through Snapchat Maps, the user has no way to click on your profile. Having at least your logo on the snap will help with the branding there and make it worth being seen.
I gave a couple of ideas here, but do you have any strategies that you suggest on Snapchat?