When trying to get momentum on social media for a local restaurant I suggest supporting your local community and also running contests / giveaways! This helps get people excited about your restaurant and also helps spread brand awareness in your local community.

Just some context to add that was left out of the video:

When choosing a hashtag – be sure you choose a very specific hashtag that no one else is using. For the restaurant in this example, a good hashtag would be
#RidersSmokehouse

Be sure to go like Rider’s Smokehouse in Valley View, TX
Rider’s Smokehouse

Doing specific social media videos for everyone is going to be soooo much fun. I’m super excited to start this new thing on Fridays. AGAIN. Let me know if you want me to make a video for you.