I was asked a question, “Why would we use stories when it just disappears? How will we spread our message if it goes away? – I don’t understand.” Disappearing content at the moment (Instagram stories, Facebook stories, Snapchat, Messenger Day) is ALL the rage with consumers and now brands and businesses.
First off – what really matters is your customers attention. That’s where you need to be. Period. You can repurpose the stories though so I do advise if you are fretting over stories – At least repurpose them to feel better about it.