So in the typical scenario Pinterest is used to drive traffic to a specific blog post. Drive traffic to the post, have an email capture pop-up, maybe add someone to your list. Keyword here, maybe.
Blog traffic is fine and dandy. Pinterest’s usefulness for this is not going away, but there are other creative marketing techniques and ‘cards’ you can play here. All of them getting you more of what you want. LEADS and ultimately sales.
Use the platform to send them directly to your email capture page. Have a freebie such as a free ebook, free webinar, eCourse, something FREE and enticing. Create a pin that advertises this. Say your freebie is an eBook all about Juice Cleansing. So your Pin image can either be the cover of the eBook, or something that says “Healthiest way to Start a Juice Cleanse: For Beginners”. Then they will click on the pin. The pin will send them right to your email capture page. After they submit their name and email the FREE ebook will now be emailed to them and they will officially be on your email list to continue future marketing. *Note: Now this technique can be frowned upon on Pinterest, but it still can be quite successful. Make sure if you are making them sign up for your email list you have a (pardon my french) damn good freebie. If not you will likely make the pinner irritated and they are less likely to repin your pin.
Social Media Leads
Are you better at generating leads on other social platforms like LinkedIn, Facebook, Instagram, etc? You can use Pinterest to drive your followers to these social media platforms. For example if you are a social media LinkedIn rockstar, try writing an article/blog post on LinkedIn. Create a Pinterest image and link directly back to your post on LinkedIn. Same thing with Facebook, or Google + with the blog style content. You can do this with YouTube videos as well as with Instagram. Instagram right now is a great platform to engage with customers and clients with Instagram stories. Use that to your advantage by pinning an Instagram photo and linking straight to your Instagram account. Screencast of that is shown in the video.
There are two ways I suggest using coupons on Pinterest to generate leads.
- The first is to ‘hide’ coupon codes in your Pins. What this essentially is, is a game for your clients and customers. You place some codes on your Pin descriptions. You can promote this in your store, blogging, other social platforms, etc. They go to your Pinterest account find the code and then after doing that go to your site to BUY. After there effort to find the codes it makes them more likely to finish out the sale and using it. Making them feel accomplished.
- Number two consists of using a landing page (as mentioned above under email capture). You use the landing page to capture the email address and name. Then send them a coupon! List building at it’s finest.
Now I won’t go too in depth about rich pins on Pinterest. That would be another whole video/post. Rich Pins are specially optimized Pins that give Pinterest users more information without leaving the Pinterest platform. Here are some examples of the Rich Pins.
- Product Pins – shows price, where to buy, availability
- Movie Pins – rating, cast, reviews
- Recipe Pins – ingredients, serving sizes
- Blog Post/Article Pins – automatic titles and automatic descriptions
- App Pins – has an install button
- Place Pins – shows map and phone number
Each rich pin has different advantages depending on what you are trying to accomplish. They generate more leads in a two core different ways. First being when you use these rich pins they are going to do much better in the Pinterest algorithm. Pinterest is pretty proud of the integration and they want to show them off. Wouldn’t you?? Second being the user friendly-ness. People like these and they are more likely to be repinned and saved for later. More people = more leads.
More videos – and weekly videos and information just like this on my YouTube channel. Subscribe if you are interested.
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