I have a feeling you’re going to be like “Ohhh yeah,” about this one. Biggest marketing strategy problem that can occur is not beginning and keeping this important step in mind. THE WHOLE TIME.

I divide a social media marketing strategy into 7 sections.
-Branding
-Market
-Content
-Location
-Resources
-Goals
-Reports

They all compile the marketing strategy, BUT if you don’t start with the right section the whole thing should just be wiped.