So you don’t have any ad dollars to spend on Facebook…? Womp, womp, womp. Organic Facebook reach is at such a minimal level, so is there really any point to using Facebook without an advertising budget? YES. There absolutely is. By continuing to consistently post to Facebook you will be increasing your chances of being found in Facebook’s search engine.

By using and posting your keywords consistently, you will increase your native Facebook search engine optimization, or SEO for short.