Will this new Facebook announcement ruin my marketing on the platform? Should I go ahead and jump ship and focus somewhere else? These are the questions I answer within this video.
As a marketer, I’ve seen this coming for awhile now. Inevitable to say the least. The change of having FREE (for so long) to having to pay to play has not been a matter of will it happen. It’s been a matter of when. Well the time is now. It’s time for businesses to change their strategy (if they have not already) to something a little more unique.
For those who don’t know yet, Mark Zuckerberg has announced that the Facebook newsfeed will be changing in 2018. It will be focusing more on posts from friends and family, leaving, well, leaving pages organic reach to decline.